Tools of Persuasion
Bandwagon
Convincing people to do something by telling them that other people are doing it.
Association
Presenting a positive image or idea and tries to make you feel the same way about something else.
Endorsement
Uses the words of famous people to support a product or idea.
Repetition
Repeats something over and over to convince you that it is true or to help you remember the information.
Namecalling
Attacks the person instead of the idea; points out the negative so that another product or idea seems better.
Stereotyping
A widely believed but untrue image of a group or individual to make a point.
Air and Rebut
When the other side’s point of view is offered and then criticized.
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